222 Connectors: Building the Integration Layer India’s Businesses Deserve

222 Connectors: Building the Integration Layer India’s Businesses Deserve

Here’s a frustrating truth about business software in India: You have access to world-class tools. Tally. Zoho. SAP. NetSuite. Saral. FormEzy. Dozens of others. But they don’t talk to each other.

Your invoicing system is separate from your accounting system. Your CRM doesn’t sync with your billing. Your inventory tool is isolated from your financial planning platform. Your GST compliance process requires manual data bridges between systems.

It’s not the software that’s broken. It’s the connective tissue.

Why Pre-built Connectors Matter

When you hear “integration platform,” many people think about custom API development. Expensive. Time-consuming. Requires engineers. Months of implementation.

That’s one approach. But it’s not how the best businesses solve this problem anymore.

Pre-built connectors are the connective tissue. They’re the standardized bridges that connect your Tally instance to your Zoho CRM to your Excel-based reporting to your GST filing process.

The difference is dramatic:

• Custom development: 3-6 months, Rs. 2-5 lakhs, requires ongoing maintenance
• Pre-built connectors: Days to activate, built-in compliance logic, maintained by the platform provider

For Indian SMBs, this isn’t a luxury. It’s a necessity.

What 222 Connectors Means

When we say 222 connectors, we’re talking about standardized integrations across the software ecosystem that Indian businesses actually use:

Core Accounting & ERP

• Tally Prime and Tally 9
• Zoho Books and Zoho CRM
• SAP, Oracle, Sage
• Saral, FinBox
• Custom ERPs (via REST/SOAP)

Compliance & GST

• GST portal APIs
• TDS/TCS compliance systems
• Payroll and statutory filing tools
• Bank reconciliation systems

Operational Systems

• E-commerce platforms (Shopify, WooCommerce, Flipkart)
• Payment gateways (Razorpay, PayU, Instamojo)
• CRM systems (Salesforce, Zoho, HubSpot)
• Document repositories and cloud storage

Financial & Banking

• Bank APIs (NPCI, bank-specific systems)
• Accounting packages (QuickBooks, Freshbooks)
• Subscription and billing platforms
• Expense management systems

The point: Whatever your business uses, there’s likely already a standardized connector waiting.

Why Regional Connectors Matter More Than You Think

Here’s where many global integration platforms miss the mark for India.

A connector for “accounting software” sounds standardized. But Tally in India isn’t the same as QuickBooks in the US. Tally has GST-specific fields, GSTR reporting logic, and India-specific GL structures.

A generic “accounting connector” won’t handle this properly. You need connectors that understand:

• GST compliance logic: What data goes into GSTR-1, GSTR-2B, GSTR-3B, and how it flows
• Local GL structures: How Indian businesses organize their chart of accounts
• Regulatory calendars: Filing deadlines, reconciliation requirements, audit trails
• Regional payment systems: UPI, bank transfers, cash management practices specific to India
• Language and localization: Field names, data formats, reporting standards

A connector built for India is fundamentally different from a connector built for global markets then “adapted” for India.

What Makes a Good Connector?

Not all connectors are created equal. A good connector for Indian businesses must have:

1. Bi-directional Sync

Data flows both ways. An invoice created in your billing system automatically updates your accounting software. When an entry is corrected in Tally, it reflects back in your source system. This eliminates the “version of truth” problem.

2. Schema Awareness

The connector understands the structure of your data. It knows that a customer in your CRM corresponds to a party in Tally. It knows that an invoice in Zoho needs to map to specific GL accounts in your accounting system. It doesn’t just copy data blindly.

3. Compliance Validation

Before syncing, the connector validates that data complies with regulations. Is the GST rate correct? Is the invoice number sequential? Is the payment method supported? Does the transaction match bank records?

Errors are caught upstream, not discovered during an audit.

4. Conflict Resolution

When the same data exists in two systems and they conflict, the connector has rules to resolve it. Does it trust the newest entry? The system of record? Human judgment? Good connectors don’t guess.

5. Audit Trail

Every sync is logged. What data moved? From where to where? When? Why? If anything goes wrong, you can trace it.

The Ecosystem Problem

Building 222 connectors sounds ambitious. It is. But here’s why it’s necessary:

Most integration platforms are built for the US or Europe first, then adapted for India. They have deep connectors for Salesforce, NetSuite, QuickBooks. But Tally gets a basic integration. Indian payment gateways get cobbled together. GST compliance logic is patched in after launch.

The result: Indian businesses get a second-class integration layer.

Building an integration platform for India means starting with India. The most common software. The regulatory requirements. The actual data flows that Indian businesses need.

Beyond Just Connectors

Having 222 connectors is necessary but not sufficient. The platform also needs:

Schema Mapping: Understanding how data transforms across systems

Workflow Automation: Triggering actions based on data changes (when an invoice is paid, update inventory; when GST changes, recalculate)

Error Handling: What happens when a sync fails? Notifications, retry logic, fallback options

Performance: Real-time or near-real-time sync, not batch jobs that run overnight

Offline Capability: For India’s connectivity challenges, the system must work even when the connection drops

The Real Value

222 connectors isn’t about features. It’s about possibility.

It means a CA firm can manage 100+ clients without building 100 custom integration solutions.

It means an SMB can adopt best-of-breed software without worrying about how to connect everything.

It means a mid-tier company can orchestrate complex workflows—invoice to payment to reconciliation to compliance—without hiring a data engineer.

It means the best business software gets to do what it does best, because the integration layer handles the hard part of communication.

Building for the Real India

The integration platforms that succeed in India are the ones built by people who understand the market. Not adapted from global solutions. Not trying to force-fit Zapier’s model onto Indian business processes.

Built for Tally. For Zoho. For GST. For offline workflows. For Rs. 5-10 crore businesses that can’t afford enterprise solutions but also can’t afford to work in silos.

AxonBOS is built exactly this way. 222 connectors across the Indian business ecosystem. Schema-aware bidirectional sync. GST compliance built in. Offline-first architecture for India’s network reality. CAs managing 50+ clients. SMBs running on Tally. Mid-tier companies scaling their operations.

If you’re curious about what an integration platform designed for India actually looks like, we’re building it.